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05/05/2011: CoachFX and FIFA Grassroots Coaching

FIFA logoOver the past few months CoachFX have been working closely with FIFA on the creation of a full suite of illustrations and animations for their latest Grassroots coaching projects. The Grassroots programme is a FIFA initiative in which it works closely with its member associations and their respective education authorities to encourage young children to play football. The main goal of the Grassroots initiative is to get as many people as possible involved in the game, instill human values and, above all, to bring enjoyment to youngsters simply by letting them take part.

Through the creation of eye-catching illustrations and animations, CoachFX are hoping to enhance the engagement of children who participate.

FIFA President, Joseph Blatter says that "FIFA's main objective in creating the Grassroots programme is to bring as many people as possible into the game, because football is a school of life."

CoachFX has successfully been used in many schools and educational establishments in the UK and abroad as a means of engaging young people and we're sure that there will be many successes from the Grassroots programme.

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